Toronto Hyundai and Genesis Yorkdale: A New Era of Automotive Excellence Unfolds
Toronto Hyundai and Genesis Yorkdale: A New Era of Automotive Excellence Unfolds
Posted on May 28, 2025
TORONTO, ON — Marsim Auto Group is proud to announce the grand opening of its latest landmark investment in Toronto’s automotive landscape: Toronto Hyundai and Genesis Yorkdale. This $70 million, state-of-the-art development redefines the corner of Dufferin Street and Highway 401, ushering in a new era of customer-focused automotive retail. The festive gala begins (at what time).
Situated at 151 Billy Bishop Way in North York, the expansive 40,000-square-foot dealership is a premier destination within walking distance of Yorkdale Shopping Cente, the third-largest mall by area and highest sales per capita unit area. Situated on three acres, the dual brand dealership sets the standard for modern, customer-centric automotive experiences. The City of Toronto was instrumental in supporting the project’s development through streamlined permitting, zoning and infrastructure planning. The City also facilitated critical upgrades to local roads and utilities, helping to transform a once-underused site into a thriving commercial hub.
For Benny Leung, Founder and President of Marsim Auto Group, this moment represents the culmination of a lifelong vision. Having emigrated from Hong Kong to Canada in his late teens with little more than ambition, Leung's journey is a testament to perseverance and hard work. Over the course of his career, he has ascended to become one of Ontario's most influential Dealer Principals, with distinguished leadership roles including President of the Trillium Automobile Dealers Association (now Motor Vehicle Retailers of Ontario) and President of the Canadian Automobile Dealers Association. With more than four decades of experience in the automotive industry, Leung has always held a deep conviction that the customer experience transcends to more then just vehicle transactions. From his early days in the 1980s, he envisioned a dealership where cutting-edge technology would seamlessly integrate with an unparalleled commitment to service, offering both luxury and personalized attention. His guiding philosophy, "We don’t sell cars, we sell love," has not only defined his approach but has also profoundly shaped the culture of every dealership within the Marsim Auto Group.
Benny quote: “This is a dream come true…
Hyundai Canada provided strategic guidance on design, branding, and operations to ensure the new facility embodied the brand’s customer-centric philosophy.
Quote from Steve Flamand
Meanwhile, Genesis Motors Canada brought a refined vision to life. Genesis Yorkdale marks an exciting new chapter for the Genesis brand in Toronto, proudly unveiling its first standalone brick-and-mortar showroom since launching in 2017.
Quote from Eric Marshall
Architect Wes Surdyka worked closely with Benny to design the expansive facility that balances bold aesthetics with functionality. Every detail, from layout to materials, reflects the innovation and high standards of both Hyundai and Genesis.
Hady Construction Associates led the execution of the build, managing all phases of construction with precision and efficiency. Their work brought together the structural, mechanical and design elements necessary to create two world-class, state-of-the-art facilities.
Financial backing from TD Auto Finance Canada turned Benny’s vision into reality. Their support and belief in the long-term potential of the dealership enabled the development to move forward with confidence and stability.
The facility features a two-level service department with 24 advanced service bays, representing a bold leap forward in both design and service capabilities. With this unveiling, Marsim Auto Group reinforces its dedication to innovation, excellence in service, fostering community growth and enhancing one of Toronto’s busiest retail corridors. Built on a site left underutilized for over 50 years, the project breathes new life into the area, stimulating economic growth, job creation and public infrastructure improvements.
Even before officially opening its doors, Toronto Hyundai and Genesis Yorkdale have been breaking performance records. With the expanded facilities now operational, the dealership is poised to set new standards for automotive retail across the Greater Toronto Area.
About Marsim Auto Group
Marsim Auto Group is a premier, family-owned automotive retailer with over 25 years of distinguished service in the Greater Toronto Area. Recognized for delivering exceptional customer experiences through innovative operations, unparalleled service excellence and significant community investment, Marsim Auto Group is redefining the automotive journey. Operating Toronto Hyundai, Kia Yorkdale (formerly West Toronto Kia), and Genesis Yorkdale, the group offers a diverse range of high-quality vehicles, supported by a commitment to providing professional, tailored service at every stage, from vehicle sales to maintenance and repairs. With a steadfast dedication to excellence, Marsim Auto Group continues to set new benchmarks in the automotive industry while contributing to the ongoing growth and development of the surrounding communities. With a professional, multilingual team of over 130 employees, Toronto Hyundai is dedicated to delivering a seamless, personalized experience for every customer.