Hyundai Wins Two AJAC Awards

The all-new 2017 Hyundai Elantra has won the Best New Small Car title and the 2017 Hyundai Elantra Sport won the Best New Sports/Performance Car title by the Automobile Journalists Association of Canada (AJAC). The Elantra compact sedan is in its sixth generation while the Sport version is new to the Hyundai line-up.

As category winners, Elantra and Elantra Sport are both now qualify for the 2017 Canadian Car of the Year honours, which will be announced on February 16, 2017.

“We could not be more thrilled to receive these awards. It’s especially rewarding for the engineers and designers who worked tirelessly to bring to market the best vehicle Hyundai could possibly develop,” said Don Romano, President and CEO of Hyundai Auto Canada Corp. “The Elantra is our highest volume car and one of the best-selling cars consumers have decided to park in their driveways. Winning an AJAC award for both the Elantra and Elantra Sport demonstrates that our customers made an exceptional choice.”

The Elantra was judged by a panel of over 60 experienced automotive journalists during a week-long event known as TestFest. Each model was put to the test in a variety of environments – including public roads, a performance course, and handling course – and comprehensively evaluated in 24 different areas to determine which vehicle is the best new offering in its category. Vehicles were driven back-to-back with the strongest new competitors in the industry, ensuring the results have relevance to Canadian consumers.

“Competitions like this one are fantastic opportunities to put Hyundai products to the test against the best names in the industry,” added Romano. “Consumers today are presented with so many good automotive options that it’s great to see Hyundai products perform so well in such a competitive environment.”

In developing the 2017 Elantra, Hyundai vehicle, engineers and metallurgists created the Superstructure™, a state-of-the-art platform that lies at the core of the all-new 2017 Elantra. Building upon this ultra-rigid chassis, Hyundai engineers set out to achieve a new standard in handling precision, ride comfort, interior quietness and safety.

With 53% Advanced High Strength Steel as the foundation, the Superstructure™ delivers a rigid frame that improves ride, handling, and safety through better cabin protection during a collision. In fact, the Elantra, when equipped with Autonomous Emergency Braking with Pedestrian Detection, earns a TOP SAFETY PICK+ rating from the U.S. Insurance Institute for Highway Safety – the institute’s highest award.

For more information about the AJAC award-winning 2017 Hyundai Elantra and 2017 Hyundai Elantra Sport, or to arrange a test drive, call 416-266-1801.